Action figures, building bricks, stuffed cuddly animals -- there’s a whole world of toys that many of us have forgotten since we were children. |
Do you still have any toys from when you were a boy, Phil? |
Erm, a couple, but I gave them to my kids. |
Well, nowadays, grown-ups playing with toys is more common than you might think. |
Recent estimates suggest that adults buying kids’ toys for themselves account for between 30 and 40% of the entire toy market, |
so many that advertisers have come up with a term for them: kidults -- adults who are interested in toys and games intended for children. |
Between last October and December alone, American kidults spent over 1.5 billion dollars on toys for themselves. |
Among the most popular were plush toys, or plushies for short -- toy dolls or animals made from cloth and filled with soft material. |
And like other recent trends, the toy trend is being driven by online shoppers and social media. |
In this episode, we’ll meet a children’s toy maker and an online influencer who are both involved in the increasing trend of adults interested in kids’ toys. |
We’ll also learn some useful new vocabulary. |
But first I have a question for you, Beth. |
Lego remains one of the most popular, and expensive, children’s toys. |
So, according to MSN News, what was the most expensive Lego set ever made? |
Was it: a) the Lego Harry Potter Hogwarts School, b) the Lego Star Wars Millennium Falcon, or c) the Lego Eiffel Tower? |
I’m going to guess Hogwarts because I like Harry Potter. |
OK. Well, we’ll find out the answer later in the programme. |
Lisa Lee is a toy maker based in Vancouver and the owner of Leather Monsters, a brand of leather plushies which she advertises online. |
Here, Lisa tells BBC World Service programme Business Daily how she reconnected with her love of toys as an adult: |
Once I kind of had a stable job with disposable income, I kind of rediscovered my love for soft toys, |
and I started buying them again because I’ve always loved collecting things, because, you know, they bring me happiness, they bring me joy. |
And I think also a big pillar of my channel and my content is reconnecting with my childhood, and healing that inner child, and I think the toys also play a part in that. |
Lisa started collecting toys as an adult with a job and disposable income. |
Disposable income is the money you have left over after paying all your expenses. |
You can use it to buy whatever you like. |
Soft, cuddly toys make Lisa happy and help her reconnect with her inner child |
-- a term from psychology which describes the part of your adult personality that still feels and reacts like a child. |
Besides the adults who sell kids’ toys are the adults who buy them. |
Jay Glatfelter is an enthusiastic toy collector and influencer who makes YouTube videos under the name Geek Dad Life. |
Here’s Jay talking about the link between Covid lockdowns and the rise in adult toy collecting to BBC World Service’s Business Daily: |
And then what happened was a whole bunch of new collectors kind of jumped into toy collecting. |
And for those of us that were into it before, we saw the prices -- the secondary market prices -- like, explode once the pandemic happened, |
because you had people that had time on their hands, maybe they had extra money because they’re not spending it by going out, |
and now they’re putting it into collecting toys. |
During the pandemic, people had time on their hands -- an idiom meaning to have a lot of free time and nothing to do with it. |
Many adults went online, hoping to find the toys they remembered from childhood. |
As a result, a whole bunch -- meaning a large number -- of people started collecting toys, and slowly but surely demand increased and prices went up. |
Yes, it seems that the feeling of rediscovering your childhood, reported by many adult toy collectors, comes at a price, |
with the cost of collectable items, like Pokemon cards and Jellycat plushies, increasing dramatically during the pandemic. |
And speaking of expensive toys, Phil, isn’t it time you reveal the answer to your question? |
Ah, yes. I asked you, "What was the most expensive Lego set ever made?" |
You said it was the Lego Hogwarts School. |
Well, I’m afraid the answer is actually the Lego Star Wars Millennium Falcon, which had a UK retail price of £734.99, according to MSN news. |
That’s crazy! |
OK. It’s time to recap the vocabulary we’ve learned, starting with kidult -- an adult who likes playing with toys and games intended for children. |
Plushie is short for plush toy -- a toy doll or animal stuffed with a soft cloth filling. |
Your disposable income is the amount of money you have left to buy whatever you want after paying your expenses. |
Someone’s inner child refers to the part of their adult personality that still feels and reacts like a child. |
A bunch is a number of things, often a large number of things. |
And finally, the idiom to have time on your hands means having free time and nothing much to do with it. |
Once again, our six minutes are up. |
See you there soon, but for now it’s goodbye. |
Bye! |

BBC六分钟英语
BBC六分钟英语


本应用由爱语吧开发,您有任何问题和建议请QQ:572828703,更多精彩应用尽在